It’s no secret that many American family purchases are made or influenced by women. The 80/20 rule, which says that women control 80% of the purchases, is a simplification and exaggeration on the facts, but it’s a good rule to follow simply because it emphasizes the power that moms in a household have over purchases. As mobile and online advertising continue to grow and influence the ways we buy, having an understanding of the female influence is essential. In this infographic, BuySellAds explores “mommy power” in purchases. Click to enlarge. …

In one of the most aggressive attempts Google has made to promote one of its products, the “Email Intervention” campaign has launched to get users to push their friends and family over to Gmail. Combining humor and mentions of features, Google has put out a video and an accompanying “toolkit” to help their users get people off of their antiquated email clients. The idea is that this is a helpful way for people to improve the lives of their friends and family, giving them features such as free calls and video chat that other services do not offer. It’s clever and unique, but it does bring into question…

As if they didn’t do a great job already of marketing each individual product they put out, Apple has stepped up their push in the phone market by appealing to those who already have iPads and Macs, as well as those who have friends who have iPhones, iPads, or Macs. “If you don’t have an iPhone…” is the concept and centers around Facetime, the iOS app that allows users to video conference through their mobile devices or computers. With Android phones moving up quickly in the marketplace, Apple is feeling the heat to be more than just the “cool” smartphone. They want to take back any marketshare they’re…

There is a shift happening in the automotive industry when it comes to marketing from the dealers up to the OEMs. New Media (which includes social media, mobile, local marketing, search, etc) has witnessed hesitant adoption over recent years in the industry, but the last 12 months has seen a tremendous spike. It’s almost a complete turnaround and in some cases, traditional marketing has been completely abandoned. “Over the last 3 years the Kelly Automotive Group (10 Franchises) has shifted our advertising budget from 95% traditional marketing and 5% online media marketing to a 55%/45% split,”…

Apple is good at many things revolving around technology, but many would say that the key to their tremendous success is the way they do their marketing. They have created a brand that exudes pride amongst its users, a subculture that is both coveted and reviled by the different sections of the masses. Just look at how they do their emails – love it or hate it, they work. This breakdown by our friends at Flowtown puts it all into perspective for us. Every element is done for a purpose. Every detail is precise. There are no questions about how or why they do it. These emails work. In a world where so many fail…

It’s shocking that it’s taken this long for someone to think of this, but here it is – obnoxious LED advertising has arrived, and it surely won’t be long before the shelves of every store has glinting and flashing messages begging you to purchase them. Mercifully, the tiny batteries in these devices currently max out at around 40 hours, so it may be some time before this is commercially viable for every single product in every single store. Realistically, this “innovation” will most likely be used to add a personalized message to the bottle to be given as a gift. The practical implications of this…