If you enjoy adrenaline-filled racing, bone-crushing tackles, mind-blowing saves, and earth-shattering home runs, chances are pretty good that you have a satellite or cable subscription. This is reality: sports lovers can’t ditch their expensive television providers — not if they want to continue to enjoy the sports they love. Or can they? Let’s get the obvious out of the way — big media doesn’t like change. Big media would prefer that consumers pay for those expensive cable or satellite subscriptions for an incredibly long time. Big media wants suck people’s wallets dry while…

Many sporting organizations have been well known for their resistance to new media and Web-based technologies; however, times are quickly changing. The NBA and Turner Sports (a broadcaster for the NBA) are teaming up to offer new technologies like live streaming chats, mobile updates, and live Twitter updates. …