In a great economy, it’s hard to start a retail company and get attention in industries where the major players have already hit the field. Things are rebounding around the country to some extent but it’s definitely not what most would consider to be “great.” That isn’t stopping one Southern California shoe company from making a splash by using the most important ally for growing businesses: social media. There are many huge companies in the women’s footwear industry that make it challenging for new companies to break through. A decade ago, success stories in this industry were few and far between….