President Obama’s successful re-election campaign last year was marked with many technological victories. They won most of the many battles on social media, held the attention of the media in a way that almost had the unbiased fabric of journalism tearing away to root for him, and dominated the devices to score major victories through mobile device marketing. From a fund-raising perspective, one of the campaigns most powerful weapons was good ol’ fashioned email marketing and their most powerful subject line may surprise many. “Hey.” That was it. The concepts of “I Need Your Support” or “Help…

If you’re going to spread your message on Twitter, it’s best to avoid the Viagra technique. That’s the message coming from capitol hill as Congressman Steve Stockman (R-TX) released evidence in a press release that he is being spammed by twitterbots. “Obama’s anti-gun campaign is a fraud,” Stockman said in the release. “Obama’s anti-gun activists are trying to defraud Congress using the same scam that sells ‘male enhancement pills.’  Every day thousands of Americans call, write and email the Capitol opposing Obama’s anti-gun schemes.  Obama’s supporters are panicking…

Justin Bieber, move over. The POTUS just tweeted 3 words and a picture that may end up with over a million retweets. Compare that to Bieber’s record of 223K retweets for “RIP Avalanna. i love you” and the victory Tweet by re-elected President Barack Obama is a record that should stand for while. As of 10:15 pm it’s just over 412K and rising fast. Here’s the Tweet: Four more years. twitter.com/BarackObama/st… — Barack Obama (@BarackObama) November 7, 2012  …

There are two types of successful unscheduled or late-announced events. You can blast it out there and generate viral buzz online and offline and hope that enough people change plans and come to the event impromptu, or you can have the event “happen” in the middle of an already-large gathering. The organizers of the Stevie Wonder “Get Out the Vote Early” event failed to do both and the results were predictable. The unannounced event in Cleveland was broadcast to 34,000 Twitter followers of the organization the morning of the concert. The hope was that Wonder would sing a song, then people would…

Today’s world in America is one dominated by the mobilization of technology. So it’s only fitting that even the Presidential election be looked at from a mobile standpoint. With 88 percent of registered voters owning some type of mobile phone and about half of that number owning a smartphone, keeping up with this years Presidential election can be done in various ways. Over 35% 0f the total U.S mobile audience has access to some form of social network on their phone. Over half those people either posted a comment about a candidate’s campaign or either read someone else’s post either on Twitter, Facebook or…

For decades politicians have fought to gain a foothold in the crucial 18-24 demographic. No longer is this just a matter of having a photograph taken with a pop star or well-known celebrity, but instead a strong presence on social media is becoming a necessity in order to connect with young voters. These changes in electioneering were most recently evident in the French Presidential elections earlier this year. Both Francois Hollande and Nicolas Sarkozy fought to gain the younger population’s vote by using social media – notably Twitter – it may just be coincidence that Hollande (the winner)…

As Congress squabbles over the debt crisis, it has been reported that Apple has more cash in reserve than the United States government. Based on Apple’s quarterly financial report, the tech giant that has spawned the iPad, iPod and the iPhone has $76.4 billion in reserve cash. The Treasury Department is clutching to just $73.7 billion. Apple’s quarterly results come at a time when the U.S. is working to raise the country’s debt ceiling, allowing the government to borrow more money to pay its bills. Despite having plenty of cash on hand, Apple continues to keep its cards close to its chest. Industry…

When Jack Dorsey from Twitter brought President Barack Obama to answer questions on the social networking site on July 6th, it marked something that has never been done before. Technology met politics in a fresh and potentially intuitive way. Was the end result what everyone expected or were we “left hanging”? The questions were reportedly unknown by Dorsey or the President and were selected by the Twitter community. Things started off well with Obama breaking the ice by saying, “First of all, everyone can sit down. It’s much easier to tweet from a seated position.” So far, so good, but then he…

Steve Jobs, Mark Zuckerberg, and Eric Schmidt walk into a bar. The bartender says, “Hey, I’m Barack Obama.” Not funny? That’s because it wasn’t really a joke. The setting will likely not be a bar, but the four leaders of arguably the most influential entities in the world will be meeting on Thursday with other business leaders in San Francisco. Will the sheer gravity of the event tilt the world on its axis? Throw in GE CEO Jeffrey Immelt and it just might happen. “The president and the business leaders will discuss our shared goal of promoting American innovation, and discuss his commitment to new…

There are certain things, particularly in politics and technology, that seem to make sense on the surface. Take, for instance, the rejuvenated legislation they’re considering putting back on the table that would grant the President of the United States the power to “kill” the Internet in times of extreme crisis. Makes sense, right? “Imminent cyber attacks,” as they’re described by Homeland Security, would be the triggering event to initiate a shut down. The example used is a cyber attack on the Hoover Dam that would open the gates without authorization. In such a case, the President would…