So, once again, we are hearing about the end of blogging. This time in comes in the form of a New York Observer article. Among others, the piece quotes Gawker’s Nick Denton whose massive blog empire is undergoing a very non-blog redesign. It essentially argues that the blog is toast because people have other outlets for oversharing, and the cult of personality – in which people read blogs for or about specific people – has been overtaken by social media. Fair enough. None of this, however, means that the blog is dead. Instead, what it means is that the role of the blog has changed. Yes, its importance…