You better start swimmin’ or you’ll sink like a stone For the times they are a-changin’! Yep, times are still changing, as more public company boards are lending their ears to digital directors who can develop their online marketing, social media and mobile device strategies.  “Content marketing” is the new buzzword on everyone’s lips, and C-suite execs are finding themselves “increasingly ill-equipped in the boardroom” and, in many cases, digitally illiterate. This may be enough to scare many into hurriedly making a Facebook or Twitter page – but it’s not the whole…

There’s a saying in online marketing that has been around for a while. “Content is king.” The truth is this – before the last year, it really wasn’t. Content has always been important, but it wasn’t until recent updates in Google and Facebook that content took a huge leap from being a portion of search and social marketing to become the actual hub through which search and social marketing flow. Today, marketing starts from content and works its way down versus recent years where content was simply a tool in the marketing strategy. Google, Facebook, Bing, and Twitter are getting smarter every day….

Online advertising has become one of the most important aspects of running a business. Even companies that do not operate primarily online such as retail shops must still using the internet to be found and to expose their wares to the public. The way that advertising online has evolved over the years has gone form “loud and obnoxious” to “stealthy and smart”. It’s not just about how big your ads are, anymore. This infographic from Yume comes to us via Los Angeles Hyundai and explores “Important Details You Should Know When Placing an Ad”. Click to enlarge. * * * “Online Advertising” image courtesy…