There was a time not too long ago when Facebook was a viable marketing tool for businesses who did not invest into Facebook ads. Over the last year, this has changed to the point that today, ads are a necessity for most businesses to be able to find success. Some have been very vocal about… Continue reading Facebook marketing without ads is like racecar driving without wheels
Tag: Online advertising
Autoplay video ads still on the horizon for Facebook
Facebook isn’t ready to unveil the video ads that it has been telling marketers about for more than a year. But it’s launching a test to determine the impact of video in user news feeds. Starting tomorrow, a small group of U.S. Android users will be able to see video that automatically plays in the… Continue reading Autoplay video ads still on the horizon for Facebook
Your brand is your baby: digital know-how in a corporate world
You better start swimmin’ or you’ll sink like a stone For the times they are a-changin’! Yep, times are still changing, as more public company boards are lending their ears to digital directors who can develop their online marketing, social media and mobile device strategies. “Content marketing” is the new buzzword on everyone’s lips, and… Continue reading Your brand is your baby: digital know-how in a corporate world
Why content is the pinnacle of online marketing
There’s a saying in online marketing that has been around for a while. “Content is king.” The truth is this – before the last year, it really wasn’t. Content has always been important, but it wasn’t until recent updates in Google and Facebook that content took a huge leap from being a portion of search… Continue reading Why content is the pinnacle of online marketing
Advertising online is no longer a matter of size
Online advertising has become one of the most important aspects of running a business. Even companies that do not operate primarily online such as retail shops must still using the internet to be found and to expose their wares to the public. The way that advertising online has evolved over the years has gone form… Continue reading Advertising online is no longer a matter of size