When you want to get some pretty good data on using social media for marketing, one of the best people to turn to is Dan Zarrella, Hubspot’s social media scientist. “Mad scientist” may be a better phrase for him, but he’s crazy like a fox when it comes to Twitter. This latest round of insights… Continue reading 100-115 characters: the sweet spot for getting retweets
Tag: online communities
The wrong ways (and right way) to do contests or giveaways on Facebook
There’s a trend on Facebook that simply won’t die. Many business pages continue to offer giveaways, contests, and even “exclusive” games on Facebook in order to get more fans. It has been proven over and over again to be ineffective at getting targeted, high-quality fans but there seems to be an insistence on continuing it… Continue reading The wrong ways (and right way) to do contests or giveaways on Facebook
The art of getting retweets (with addendums)
There really is more art than science when it comes to getting retweeted on Twitter. For individual influencers and organizations with a lot of clout, it’s easy. Justin Bieber could post a link to a blank white page, call it “A white bunny in a snow storm”, and still get thousands of retweets. For the… Continue reading The art of getting retweets (with addendums)
Reach versus inaccuracy: should social media be at the forefront during a crisis?
The use of social media to report events has become a normal occurrence. Any time anything happens that is newsworthy, many turn first to social media, plugging in Twitter hashtags and searching the Facebook news feeds for information. As disorganized and young as the industry is, it has been influential in getting the word out… Continue reading Reach versus inaccuracy: should social media be at the forefront during a crisis?
App.net: Facebook without the baggage
More and more people are deleting their Facebook and Twitter accounts because of all the advertisements that flood the page. What if I told you there was FINALLY a way to interact with your friends online completely ad-free? Facebook and Twitter both have tons of spam, annoying games, and basically garbage thrown onto your screen.… Continue reading App.net: Facebook without the baggage
One small step for Twitter, one pretty decent sized leap for spam haters
If there’s one thing that could bring down the whole Twitter empire outside of a catastrophic meltdown of all of their servers, it’s spam. Hackers and malware agents have been limited over the years as more users are keeping their accounts secure and are hesitant to click unfamiliar links, so the annoying little luncheon meat… Continue reading One small step for Twitter, one pretty decent sized leap for spam haters
People care about Facebook privacy, just not enough to do anything about it
“Damn you, Facebook. I don’t like you but everyone I know is on it. If I want to see pictures of little Timmy sliding into third base or hear what’s happening with my ex-, I’ll have to keep playing your game.” Similar thoughts run through the minds of millions of people all the time. People… Continue reading People care about Facebook privacy, just not enough to do anything about it
On Twitter, we like to spew vitriol
The opinions that we express in the real world are often not congruent with what we post on Twitter according to a report from Pew Research. Just because something is loved or hated on Twitter doesn’t mean that the real world feels the same way. Sometimes, the Twitter reality is opposite of real world reality.… Continue reading On Twitter, we like to spew vitriol
Don’t upload photos to Pinterest
They say you learn something new every day. I learned something about Pinterest the other day that blew my mind a little. Users like links. This might seem like a no-brainer to some, but it goes against what I’ve learned in my years on the various social networks. On most networks, there are images and… Continue reading Don’t upload photos to Pinterest
3 things businesses need to know about their Twitter strategy
Twitter is still the most used social network by businesses. This surprises some, but the latest statistics showed that 77% of businesses were on Twitter versus 74% on Facebook. It’s not a big difference, but it’s still at least a little surprising to many who view Facebook as the big social network and Twitter as… Continue reading 3 things businesses need to know about their Twitter strategy