As online privacy issues continue to pop up in the news, Firefox has officially joined the battle to make our browsing activities a secret from ad providers and malicious web trackers. “Technology that supports something like a ‘Do Not Track’ button is needed and we will deliver in the first part of next year,” Mozilla chief executive Gary Kovacs said. “The user needs to be in control.” Most websites, particularly those supported by advertising platforms, use tracking technology in your browser’s history to personalize both your experience as well as the type of ads that are presented to you….
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