Internet killed the outlet store
The concept of “Factory Outlets” was a brilliant one. For better or for worse, they are dying a rapid death thanks to the internet and the rise of “Flash Sales” in particular. Originally, factory outlets were designed to sell 2nd-grade products directly to the public. The first known outlet store was Dexter Shoes. Founder Harold Alfond knew that not every shoe made at his factory was suitable to sell to distributors so he attached a store directly to his factory and opened it to the public in the 1960s. Since then, outlet malls and other retail settings offer companies a venue to sell last year’s lines,…