Google isn’t just interested in content. They want to know who’s writing it and how they fit in within a given niche. That was one of the original concepts surrounding their alleged Author Rank project, something that few outside of Google truly understand and that nobody within Google is talking about with the public. What… Continue reading #Infographic: The ins and outs of Google authorship
Tag: PageRank
How branding posts set up power posts on Facebook
There are several different ways that businesses go about using Facebook for marketing. Some use it for branding only. Others use it for business communications only. Sometimes, the best way to go about it is to do both. They compliment each other nicely when it’s done right. It’s important to understand that you shouldn’t post… Continue reading How branding posts set up power posts on Facebook
10 small business web design mistakes to avoid
Small businesses need websites. But not just any old website will work. Try to avoid these 10 Web design mistakes so your site will help your business succeed instead of slowing it down. 1. Poor navigation tools Your site’s visitors need to know how to find information. Without good navigation tools, that’s nearly… Continue reading 10 small business web design mistakes to avoid
In search, having the right website is more important than (almost) ever
Back in the days when Yahoo was fighting against Alta Vista, when Bing was still called Microsoft Live, and when Google was trying to get the big Y to buy them, onsite content and meta tags were search. It was a day of keyword stuff, of hidden text, and of content scraping that helped porn… Continue reading In search, having the right website is more important than (almost) ever
AuthorRank: Google’s rising algorithm masterplay is yours for the taking
Google Authorship has been around for a while. It has helped many bloggers and journalists stand out by having their images appear directly in search results next to the articles they publish. It highlights the number of people that have them in their Google+ circles and gives a link to other writings by the author.… Continue reading AuthorRank: Google’s rising algorithm masterplay is yours for the taking