What Steve Jobs really brought to Apple
As the man most responsible for the success of the largest tech company in the world steps down for medical reason, people will speculate about the future of his company and the things that he has done to make it great. Steve Jobs was a micro-manager. He had his hands in products from design to coding and was the ultimate tester prior to alpha launch. His creativity and guidance in marketing was a skill that he honed over the decades, bringing it to a case-study level by the late 90s. Today, Apple marketing is viewed as the benchmark by which other tech companies are judged. He changed the industry to make…