As Tumblr users cope with news of a new overlord, many are voicing both concern and annoyance at the $1.1 billion deal. The most vocal are getting their message heard and it’s spreading across Tumblr as well as other social networks, but it’s not enough to make Yahoo or Tumblr concerned. Wordpress founder Matt Mullenweg noticed something Sunday after the rumors of a done deal started surfacing: “Imports have actually spiked on the rumors even though it’s Sunday: normally we import 400-600 posts an hour from Tumblr, last hour it was over 72,000.” While some are saying this is just the beginning…

If there’s one major flaw with the way that many businesses use automation tools, it’s that they’re not able to properly control the flow of content from its longest form down to it’s shortest form. This is unfortunate because using RSS feeds to post to Facebook and Twitter from a blog, for example, doesn’t save much time at all but minimizes the effectiveness of the networks. It’s all about flow. It’s about taking advantage of the strengths of the various networks will not falling into the traps that each allows. Let’s take a look at an example of content flow. In this case, we’re going to work it down…

Twitter has had a rocky road since its rise to fame in 2008. It first had issues when its growth outpaced its ability to handle the load. Then, it started getting a bad name for being irrelevant. Then, the spam started to dominate. Users are hot and cold on it depending on what day you ask them, putting the shortened update social network in a constantly precarious state. Still, they’ve managed to thrive through it all. Some point to the streamlined way the company has been operated over the years. With under 200 employees sustaining a site that has over 190 million monthly visitors, they don’t need…

In the early days of search engine optimization, the pitch that many companies used was very appealing. “We’ll get you listed on thousands of search engines so that everyone can find you.” Today, this seems like a ludicrous statement. There’s only three real search engines that account for 97% of the search traffic and it’s been like that for some time, but back as recently as 2008, many companies were still pushing automated search engine submission as their primary selling point for search engine optimization. The same thing is happening today, only with social media. There are companies out…

It’s not the hip, new thing anymore. That much is clear as Facebook approaches a decade of existence, but the appeal of Facebook doesn’t seem to be slowing for anyone else other than teenagers. That’s the premise of the infographic below and it seems to have some legs. Parents are getting on Facebook. This is a major downer for teens who once viewed Facebook as the online venue that they could “be themselves” without interactions or even knowledge from their parents and other adults. That isn’t the case anymore. As parents learn how to keep tabs on their kids online, kids are learning new ways to interact….

Oh, Google and Facebook. Thanks to the two giants of search and social, you can’t really hide very easily anymore. If you have things in your past that you don’t want known, businesses considering hiring you don’t have to hire an investigator to go beyond the standard background check. They simply need to find you online. Your LinkedIn, Facebook, Twitter, Instagram, Pinterest – they’re all available. Sure, you can go private or choose not to participate in social media in the first place, but there are challenges with that as well. Since everyone is on social media (at least from certain peoples’…

In an ideal world, marketing content through social media would be an extended process because we would all have the time to do it the right way. We could focus on positioning it, nurturing it, and timing everything out exactly like it should be timed. Unfortunately, this isn’t a perfect world and we have to maximize our results while minimizing the time and effort to achieve them. There are plenty of shortcuts that make promoting content on social media faster and easier and there are plenty of techniques used to make the promotions more effective. The real key is to find the right mix of the two to…

There was huge news announced today just days after the new look to Pinterest is tested by those who choose to preview the new look while still having the ability to switch back to the old look to Pinterest…for now. Even though there are significant aesthetic changes to Pinterest, the biggest news for them this week is the announcement of analytics for Pinterest. Although this will cause many Internet Marketers and business folks in particular to want to jump on this as quickly as possible there is a catch. Even though its states on the Pinterest blog how to verify your website as the first step to…

Designing a startup logo is as important as an impactful mission statement. It embodies the identity of a company, conveys its purpose and soul. A well-defined logo should be a snapshot of what a startup is all about. From the typeface to the borders and color schemes, it all counts. Whether a startup is beginning from scratch or redesigning their logo, it should be with an eye toward future use. Will a graphic design work with custom neon signs in a storefront, as an online masthead, and in promotional emails? If not, get back to the drawing board. A logo should be memorable and versatile for company…

Pinterest has grown tremendously. In December of 2011 it had 7 million users. Just a year later, there are over 20 million monthly active users. It is the third most popular social network following Facebook and Twitter. Even more interesting, it refers more traffic than Google +, LinkedIn, Bing, Yahoo, and YouTube.  Get the most out of your Pinterest today!   Is your Pinterest optimized? Use top Search Engine Optimization (SEO) keywords in your “About” section. Search engines index this page. You have 200 characters to communicate who you are and what you can do for your audience….