Some have attributed the success of President Barack Obama’s rise to prominence over early favorite Hillary Clinton in 2008 to the adept way his campaign handled social media. He generated the early buzz through social before the mainstream media and television started realizing he would be able to sneak right past his opponents into prominence.… Continue reading How will social media be used differently this election season?
If there’s one thing that can be said about Barack Obama and his chances of winning re-election, it’s that he’s dominant on social media in ways that none of the GOP candidates even fathom. Case in point: Pinterest. Obama’s there. Mitt Romney’s wife is on Pinterest but the Republican frontrunner is not, nor are any… Continue reading Just another indication that the Obama team “gets” social: Pinterest
Assuming that Mitt Romney gets the GOP nomination to take on Barack Obama in November, most will attribute his success in the primaries to having more money, placing more negative television ads, and having a stronger organization behind him than his remaining 3 competitors. The reality of his victory can be seen on social media.… Continue reading A lack of social media understanding is killing @RickSantorum and @NewtGingrich in the primaries