What? WHAT!?!? There have to be required fields on contact forms, right? There have been required fields on contact forms for two decades. Nothing could have changed so quickly that they have become unnecessary, right? Actually, they’re no longer necessary. In fact, they’re a hindrance. Here’s why: People aren’t stupid Seriously, they’re not. This… Continue reading 4 reasons why required fields are no longer required on contact forms
In the world of marketing, pay-per-click advertising has been strong for a decade. Those who advertise on the search engines have found tremendous success. Google itself was built around PPC and still relies on it today as their primary source of revenue. Is it dying? Are the days of PPC domination going away thanks to… Continue reading Is PPC dying?
When you take a look at all of the devices that people use to browse the Internet these days, there is no device that has seen the growth that the mobile phone continues to see. Take a look at these alarming statistics: Searches on mobile phones have increased roughly 400% year after year Over 50%… Continue reading Steps to running a successful mobile PPC search campaign