Facebook's corrected insights may be a red herring for improved exposure for pages
When Facebook announced last week that Insights, their page-level analytics platform, had been reporting the wrong numbers for several months, most took it as a growing pain of a company growing into its own. It was a minor negative, something that caused a handful of “Facebook advertising has a long way to go” blog posts but one that will be forgotten tomorrow (if it hasn’t been forgotten already). Put on your conspiracy theory hats, kids, as I tell you what may be really happening here. Since Monday, the numbers have gone up as expected. In some cases, they’ve gone way up. Some of the pages that we…