What Twitter's horrific recruitment video says about the state of Silicon Valley
As much as it deserves a tirade about professional recruiting, brand positioning, and using human relations as a public relations tool, the video that Twitter released recently as a recruitment tool will do one thing very well. It will work. Forget the fact that it was intentionally, professionally done unprofessionally. Forget the cheesy attempts at satirical humor that may or may not elicit a chuckle depending on the disposition of the viewer. Forget the clear buy-in by CEO Dick Costolo. Instead, let’s consider that it will be the second most-watched video Twitter has put out in nearly a year…