Social media reputations are tricky, and that’s a gross understatement. Part of what makes them so hard to handle is that an audience behind a computer screen is much more judgmental and harder to please than someone standing right in front of you. Online critiques are harsher, and come more frequently, but the fact is, they still matter a great deal. So how do you maintain a positive reputation? It requires a fun, balanced, ever-engaging persona, consistently reflected from all your social media outlets. The goal is to keep your audience listening, talking, and happy. Here’s how to do it….