A lack of social media understanding is killing @RickSantorum and @NewtGingrich in the primaries
Assuming that Mitt Romney gets the GOP nomination to take on Barack Obama in November, most will attribute his success in the primaries to having more money, placing more negative television ads, and having a stronger organization behind him than his remaining 3 competitors. The reality of his victory can be seen on social media. It isn’t that Romney is doing things right. It’s that Rick Santorum and Newt Gingrich are doing things more wrong. Ron Paul is hanging in there gathering delegates and placing well in some states despite having the least coverage by the news media and the least money spent…