When all considerations are tallied, it’s possible that Salesforce has invested over a billion dollars into social media through the purchase of Buddy Media and Radian6, not to mention the smaller companies they bought such as Rypple and Jigsaw. Is all of this an ego play to be the biggest and baddest in social media, or is this a series of great moves for the CRM company? [caption id="" align="alignright" width="300" caption="Image via CrunchBase"][/caption] Social media is extremely hard to predict and the numbers involved are staggering, but the buzz that will surround the company in 2013…