Your social media. It needs more cowbell.
“I gotta have more cowbell!” It has become one of the most popular skits in Saturday Night Live history. When Chistopher Walken played The Bruce Dickinson in a skit that had Will Ferrell playing Gene Frenkle from the band Blue Oyster Cult, the need for more cowbell was born. It was a good skit, but the absurdity of enhancing the song with the obnoxious sound of the cowbell really hit home and made it memorable. In social media, that’s the whole point. When you look at the various posting styles that businesses employ on Facebook, Twitter, Google+, and others, there’s something normally missing. Few…