Search and social will not be separate marketing endeavors in 2014

If you do a search on Google for “search marketing” and compare it to a search for “social marketing”, you’ll see that there are pretty much no similarities. The two disciplines have been separated for a long time and companies usually focus on one or the other (though it seems like everyone offers a little… Continue reading Search and social will not be separate marketing endeavors in 2014

#Infographic: The ins and outs of Google authorship

Google isn’t just interested in content. They want to know who’s writing it and how they fit in within a given niche. That was one of the original concepts surrounding their alleged Author Rank project, something that few outside of Google truly understand and that nobody within Google is talking about with the public. What… Continue reading #Infographic: The ins and outs of Google authorship

Google gives a pass to J2’s unethical SEO practices

J2 Global Communications is a holding company that has online properties specializing in a variety of services. The services include cloud storage, email marketing, and online fax. The company has used unethical SEO practices to promote its services, and Google hasn’t done anything so far to prevent it. Not yet. A clever camouflage If you… Continue reading Google gives a pass to J2’s unethical SEO practices

10 small business web design mistakes to avoid

  Small businesses need websites. But not just any old website will work. Try to avoid these 10 Web design mistakes so your site will help your business succeed instead of slowing it down.   1. Poor navigation tools Your site’s visitors need to know how to find information. Without good navigation tools, that’s nearly… Continue reading 10 small business web design mistakes to avoid

Modern search marketing is more art, less science with Penguin 2.0

There are two frames of mind amongst search marketing professionals when it comes to major updates such as the Google Penguin update last year and the upcoming Penguin 2.0 algorithm update. Some start to panic as they’ve seen these algorithm updates force companies to make major changes. In some cases, companies have had to close… Continue reading Modern search marketing is more art, less science with Penguin 2.0

26 key points to know prior to building a website

So, you’re considering building a new website. You have an idea for a product, you’re starting a new company, or you’ve been charged with taking your 2002 antiquated website and modernizing it. The challenges you’ll face are many. The list of consolidated resources are few. There are schools dedicated to helping people to develop a… Continue reading 26 key points to know prior to building a website

In search, having the right website is more important than (almost) ever

Back in the days when Yahoo was fighting against Alta Vista, when Bing was still called Microsoft Live, and when Google was trying to get the big Y to buy them, onsite content and meta tags were search. It was a day of keyword stuff, of hidden text, and of content scraping that helped porn… Continue reading In search, having the right website is more important than (almost) ever

Pinterest best practices for business

Pinterest has grown tremendously. In December of 2011 it had 7 million users. Just a year later, there are over 20 million monthly active users. It is the third most popular social network following Facebook and Twitter. Even more interesting, it refers more traffic than Google +, LinkedIn, Bing, Yahoo, and YouTube. ¬†Get the most… Continue reading Pinterest best practices for business

What bomb will Google drop this year at SXSW?

Last year, SXSW was relatively laid back. We had a couple of executives there, but for the most part it was our search and social team that was in attendance, catching tidbits of information here or there but really we were there to meet with some people outside of our core business in the automotive… Continue reading What bomb will Google drop this year at SXSW?

Facebook’s corrected insights may be a red herring for improved exposure for pages

When Facebook announced last week that Insights, their page-level analytics platform, had been reporting the wrong numbers for several months, most took it as a growing pain of a company growing into its own. It was a minor negative, something that caused a handful of “Facebook advertising has a long way to go” blog posts… Continue reading Facebook’s corrected insights may be a red herring for improved exposure for pages