There was a time when the search engines rewarded content of all types. If a website syndicated content from elsewhere on the web and exposed it to their audience, it wasn’t as good as unique content but at least it didn’t hurt. Some of the content would be de-indexed as duplicate but the overall health… Continue reading Valuable commentary is the alternative to straight syndication or spinning
The last time I was involved with search engine optimization, Alta Vista was a player. I was working on my own sites and making a killing by taking advantage of the new world of search engines. Yahoo was making its move to the top. Google wasn’t even a word at the time. Flash forward to… Continue reading Why social signals are only going to get bigger in search rankings
The marketing adage “content is king” has been around for a long time. In 2013, it appears that both the search engines and social media sites are focusing on content as their driving forces, but in a different way than most understand. Things are changing in the world of internet marketing. Here’s what you need… Continue reading Content isn’t king. It’s more like a president.
A digital lifetime ago, the late Tupac pronounced his independence from peer criticism by conceding judgment to only his higher power. I’ll contend that if Tupac were around today, he’d acknowledge the prominence of SEO and include Google in a 2012 remix of “Only God Can Judge Me.” As the latest version of Libertarianism spreads,… Continue reading Only Google can judge me
It’s rare that a YouTube channel is born that does it right from the first shot. It’s even more rare to find a YouTube channel that does movie critiquing right; so many failures in this area. A new channel that we stumbled upon thanks to r/movies did well at both. Sure, it’s not quite perfect,… Continue reading Peter Parker uses Bing and dozens of other things wrong with The Amazing Spider-Man
For the past several years, content has been a component of search engine and social media marketing that fell far below the tricks and techniques that helped achieve business goals. It was possible to be successful with limited or low-quality content. In fact, there are those who were able to succeed with no content at… Continue reading Putting search and social in their place below content