If there’s one thing that bugs me more than anything professionally, it’s when bad marketing people give good marketing people a bad name by continuing to use spam and automated techniques when they simply do not work anymore. It’s a plague in many industries, but seems to find its happiest home in the realm of… Continue reading The continued rise of bad search marketing practices
Tag: seo
Search and social will not be separate marketing endeavors in 2014
If you do a search on Google for “search marketing” and compare it to a search for “social marketing”, you’ll see that there are pretty much no similarities. The two disciplines have been separated for a long time and companies usually focus on one or the other (though it seems like everyone offers a little… Continue reading Search and social will not be separate marketing endeavors in 2014
How to get links without breaking the rules
Despite the rise of social signals and the continued prominence of content as primary search engine optimization tools, high-quality inbound links remain one of the three big components in improving rankings. The automated processes have been devalued; low-quality posts, footer links, and sidebar links are a thing of the past and in excess can actually… Continue reading How to get links without breaking the rules
Get people reading your blog through social signals
As bloggers we want our written articles to be seen, read and commented on. We want to provoke thought, teach something new, share news-worthy content with our readers and discover trends to connect us through the written word. However, I have noticed that many will publish an article and then walk away and it makes… Continue reading Get people reading your blog through social signals
The single most important thing businesses can do to improve their search rankings
No, it’s not spam, but it is associated with a pork product. Search engine optimization has a bad name in many circles. It is synonymous with spamming much in the same way that racial, lifestyle, and religious stereotypes work; the few bad apples make the normal, honorable “SEOs” look bad. With that said, this isn’t… Continue reading The single most important thing businesses can do to improve their search rankings
The Google crackdown on SEO has begun
At SXSW, Matt Cutts discussed many topics in his panel with Danny Sullivan. The most interesting portion was the answer to a question about how large companies were able to muscle out “ma and pa websites” with aggressive optimization techniques. Cutts replied by saying this: “What about the people optimizing really hard and doing a… Continue reading The Google crackdown on SEO has begun
Does Google hate their users? The problems with Google Analytics
A few months back, website owners got extremely upset because Google Analytics stopped telling companies many of the keywords that people used to get to their website; specifically, they started marking all keywords used by people logged into Google accounts to be marked as (not provided), which is certainly frustrating. Officially they swear this is… Continue reading Does Google hate their users? The problems with Google Analytics
Are infographics ruining the web?
At SXSW Interactive, there has been a lot of discussion about data visualizations. The industry has exploded in the last 2 years and is quickly becoming both a preferred way of distributing large chunks of data as well as the bane of content creators everywhere. Is it possible to distinguish between true visualizations and invalid… Continue reading Are infographics ruining the web?
Demand Media Lives On: The Moral of Google’s “Farmer” Algorithm Change
When the Demand Media witch hunt started a few months ago, journalists and bloggers called for action against what they termed the biggest “content farm.” There is little doubt that eHow is in essence exactly as described: a venue for low-quality, quickly-written and edited articles that rank well in search engines and draw in tremendous… Continue reading Demand Media Lives On: The Moral of Google’s “Farmer” Algorithm Change
Understanding the JC Penney Link Scheme that Landed them in Google’s Crosshairs
It’s inevitable. No matter how big a company is, how carefully they go about doing it, or how sorry they are when they’re caught, black hat SEO techniques never end well. Google is the judge, jury, and executioner of search and they wield a sharp and heavy axe. JC Penney learned this the hard way… Continue reading Understanding the JC Penney Link Scheme that Landed them in Google’s Crosshairs