The Death of the Shopping Cart
The thing that truly sparked the initial growth of eCommerce has become the greatest point of abandonment on sites that try to sell us stuff. The online shopping cart – a once cool and integral part of the retail end of the Internet – has devolved over the years to cause many to walk away from shopping from their computer. What happened? “What didn’t happen” is the better question. It hasn’t changed. What once made things easier has failed to improve in functionality and ease and as a result, more people “bail” from the shopping cart page than any other on retail websites. People find products, prepare…