Being in the social media game has some definite advantages, and some absolute disadvantages. The advantages include getting to write for a living, obtaining and recalling odd knowledge about a multitude of different subjects, and having the inside track on what’s happening in the social media universe. The disadvantages are almost the exact same items… Continue reading Your top five social media mysteries solved
Some have attributed the success of President Barack Obama’s rise to prominence over early favorite Hillary Clinton in 2008 to the adept way his campaign handled social media. He generated the early buzz through social before the mainstream media and television started realizing he would be able to sneak right past his opponents into prominence.… Continue reading How will social media be used differently this election season?
The world of automobiles has always been associated with big advertising. From car dealers buying huge billboards in prime locations on the highway to the dominance of automakers grabbing up a quarter of the Super Bowl commercials, there has never been a shortage of paid exposure put in front of us wherever we go and… Continue reading The future of automotive marketing: car deals that stalk you on social media
There’s a reason that social media sites are free to use. They want you on there because, as much as we hate to accept it, we’re the product. They’re selling us. While many believe this is an egregious invasion of privacy, there are a few silver linings to consider. First and foremost, it’s not exactly… Continue reading You’re being targeted on social media (and it’s not a bad thing)
There’s but one episode remaining in the fourth season of the popular HBO series, Game of Thrones. You may use social media to post about recent episodes. Now, what if social networks played Game of Thrones? Which families or characters would they be? It’s fairly obvious that Google+ would be Petyr Baelish. Baelish has quietly… Continue reading Social is coming: what if social media played the Game of Thrones?
The internet did a fine job of changing the way people communicate. Social media took it to an all new level. Countless conversations are taking place across multiple social platforms, where consumers are making comments and sharing content ranging from blog posts to videos. This dynamic media channel has resulted in droves of data companies… Continue reading Social media intelligence: challenges and resolutions
If you think about it, it’s actually pretty intriguing that the entertainment it at the top when it comes to growth of social media engagement. One would think that the industry would be an early adopter because of its inherent kinship to social media, but to be growing at such a tremendous rate means that… Continue reading #Infographic: Entertainment tops all industries in social media engagement growth
To paraphrase the immortal movie icon, Ferris Bueller, “The Internet moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly enough, it wasn’t too long ago that… Continue reading Why digital marketing and advertising are finally coming together in 2014
I was going through the profiles of some businesses that I follow on social media when I noticed something that was highly discouraging. Some had statements on their Twitter pages that read something to the effect of “a retweet does not mean we endorse it.” On Facebook, there were disclaimers added to the about section… Continue reading Your business social interactions DO mean an endorsement
There are terrible words about to be posted on this page, but don’t turn away yet. There’s a reason that some radical ideas need to be said even if they’re never going to happen. Facebook should offer a premium service. The free social network is the king of the sharing world, holding the attention of… Continue reading A case for Facebook premium