It has been challenging for Foursquare to make money. The popular location-based check in app has made news, generated buzz, and been the subject of purchasing and partnering talks since it became relatively popular amongst the mainstream in 2010. The only thing it hasn’t done is generate a substantial amount of revenue with its efforts. Their latest attempt to enter the world of the profitable is Promoted Updates, a service whereby businesses can push their listings to the top in a way similar to promoted Tweets on Twitter. When a user opens the application, their mobile device’s GPS system…

There is a definite connection between women, social media, and blogs, but not many businesses are aware of it. Reading articles about how women are dominating the internet is one thing, but knowing how to use what you read to your business’ advantage is another. So what is the connection between the three? — Trust. …

Has social media ruined the idea of reunions? I would say yes and no. While social media has made us more social at the same time it has removed the physical aspect of being social. Online applications like Facebook, Twitter, Skype and even YouTube have provided us with the ability of being able to look into each other’s lives, viewing our families, relationship status, and pictures. The days of formal letters are all but over. I’m still shocked to this day that I get junk mail in the USPS, with everyone having an active Email account of some form that they check regularly. I think it is only a matter…

The world is becoming smaller and smaller with the advent of social media. People eager to connect with long lost friends or make new friends with strangers and socialize is catching on like wildfire and bringing fun into the lives of millions of people who have jumped on the social network bandwagon. Aside of those who just want to meet people and be met on social network sites, there are those who utilize them for business marketing, search for jobs or build a personal reputation. Either way, there are great advantages and disadvantages of being a member of a social networking site, just like everything…

We’ve all been in the same powerless position at some point in our lives, staring at the Facebook privacy settings tab and having no idea how exactly everything works or who will be able to access your profile and see your information. All of the greatest privacy settings in the world are out the window once you make the mistake of sending out a “public” status. That button next to “post” has a purpose and can quickly come back to haunt you if you don’t pay attention to it. When you are making a post that you only want your friends on Facebook to see make sure you have “friends” checked….

Social media is a realm that is open to men and women of every race and nationality (other than in the nations where they’re blocked, of course). There are a handful of networks that are geared towards one sex or the other, but for the most part men are perfectly welcome on Pinterest and women are encouraged to join Reddit. They just don’t, at least not very often. As this graphic shows, Pinterest is 82% women while Reddit is 82% men. Even the “equal” social networks like Twitter, Facebook, and LinkedIn show large degrees of separation with women dominating the two former and men controlling the latter….

With the 2012 London Olympic Games approaching, there is much excitement coming from sports enthusiasts. Much of this hype is coming from social media and there will be many statuses being updated throughout the games so you will never miss a highlight. Hence, this will be the first Social Media Olympics also known as ‘Socialympics’ which is a popular nickname going around. More responsibilities are required of the athletes’ when using social media to be careful of what they decide to post. However, the United States Olympic Committee believes, “Social media is a fantastic opportunity…

According to a report by comScore, Latin America could be the best region to target with a social media marketing strategy. A recent study by the firm showed that in April alone, over 127 million Latin America internet users visited a social site from home or work. It also revealed that Pinterest grew its audience in the region by eightfold, increasing membership from 153,000 at the start of the year, to more than a million by April. Latin America has embraced the social revolution with open arms. It is up to marketers to play their cards right and make the connection. Here are some pointers on how to…

Sites like Facebook and Twitter allow us to amplify our thoughts and opinions in ways that are challenging for most people in real life. We can walk around the office and talk to all of our co-workers about a local charity that needs support, but few do. Instead, we often show our support through our Facebook status updates and Tweets. Conversely, there is always a certain amount of negativity that gets passed back and forth between people when they talk in the real world, but even the nicest people can turn into trolls and devils online when the shield of our social media persona takes over. Kindness…

Social media has clearly permeated out lives so much that it is now influencing the other media that we consume. This is extremely clear in the world of music. I see the songs popping up on my Facebook news ticker and it seems like my entire friends list is listening to the same songs. For the most part people have always listened to very similar music, but more and more I am seeing an increasing trend of the “ironic” hit. I don’t know if this is a new phenomenon, but I first noticed it with the rise in popularity of Rebecca Black’s song Friday. We all know and love (or hate) it. The song features timeless…