Social media is proving to be a gold mine for professionals in the area of marketing and public relations. Marketing career data suggests that more demographic information is available through online means than ever before, and many applications allow information to be quickly analyzed for business purposes. This growth in the amount of marketing work available has led to an explosion in salaries among social marketing professionals. Nationally, salaries for social media marketing jobs typically range from $40,000 to $90,000 per year, according to business news website HispanicBusiness.com….

It seems to have crept into every nook and cranny in our daily lives. It makes sense that social media would start to have a dramatic influence on sports, the way that players interact with fans (and the media), and even who will be anointed as the next big star (regardless of actual play on the field). That’s the premise behind this infographic from KT Tape that comes to us via Raleigh Toyota. Click to enlarge. …

Welcome to the digital era, where we have bid farewell to old marketing tools. Now brands successfully promote themselves by using social media platforms, especially with the help of Facebook pages. If you are a social media enthusiast, you might be familiar with the marketing tactics used by brands over social media networks. As of today, the ultimate gauge of a company’s social media marketing skills is how many ‘likes’ they have on their Facebook page. Almost all of us are aware of the ‘like’ button introduced by Facebook and its significance. Not merely an expression of a user appreciating…

With so much money going into social media as a marketing and branding tool, it’s hard for businesses to discern the true value that their social media efforts are bringing. How much are they really getting when someone posts a tweet about them or mentions them on Facebook? Are they getting real value or is it all just another intangible to throw into the advertising budget like billboard signs and television ads? The folks over at backupify took their cloud data and applied it to the question, “What is social data worth?” The results help to quantify social by showing the average per-user value and…

This is what social media was designed to do in the first place. Heck, it’s what the internet promised to be able to do all those years ago. It has the right company building it, the right technology supporting, and is coming out at a time when it is not only desired but also needed. Why, then, has Google Hangouts not exploded into a tool that everyone from family members to international corporations use ever day? In a quick survey of friends and business relations, I discovered that only one person out of nearly a hundred acquaintances had used it more than once. Keep in mind that this is a tech-savvy,…

One of the hardest parts about personalizing social media profiles and pages is getting the artwork and branding just right. Every site has different sizes and styles that they prefer when placing artwork on your page. The challenge is that they rarely (for some reason) tell us the dimensions that work best. This graphic by San Diego web design is a perfect cheat sheet for those who want their pages to look just right. It’s particularly useful for agencies who have to post graphics on a semi-regular basis. Click the image to download the PDF version for safe keeping. …

With all the Facebook apps and social media resources being launched daily, it’s hard to believe that something like this hasn’t been established a long time ago. Facebook has recently developed a program which gives military personnel and their family’s customized resources for when their content is flagged as dangerous or suicidal. This is an additional program added to the effort made by Facebook in December towards suicide prevention. By simply clicking a link next to the comment this allows friends and family to make it known to the social media site when another user shows signs…

At some point, nearly every social media startup intends to make money. Tumblr has held off for quite some time, but now they are about to roll out their revenue model: ads. [caption id="" align="alignright" width="240" caption="tumblr blog (Photo credit: Zadi Diaz)"][/caption] Their model will have a starting point of $25,000 to be included in their “Tumblr Radar” and “Tumble Spotlight” sections. The Radar is visible on every users’ dashboard on the right sidebar. The dashboard is the starting point (and most commonly browsed portion) for members when they are logged in and promises 120…

Marketing execs drinking midday highballs on Madison Avenue are posh and glamorous. No wonder then that some businesses still hold traditional media marketing—glossy campaigns in print, splashy billboards, tv spots and their mindless jingles—over and at the expense of their social media marketing efforts. Just like business school is stuck in analog and antiquated ways, denigrating modern, online MBA programs in favor of prestigious institutions that have always been there. Marketing is the same way.  But the problem with this dated type of advertising push is that the information…

We knew the day was coming. Ever since Google announced the discontinuation of the failed social media… something… that they launched 3 years ago, the hundreds of avid users were given ample time to collect their virtual belongings and move them elsewhere. Posts were frozen in January, two months after the announcement of the terminal condition of… something… that kept Wave from picking up steam, and now the site is officially going completely dark. If any of the dozens of people who were using it regularly are reading this, move your content now or lose it forever. The tubes have been…