The Electronic Entertainment Expo (E3) used to be the most important day within the game industry for publishers, developers, and consumers, but numerous issues over the years had taken away the spectacle’s appeal. This year’s E3, however, certainly had the emotion behind it to propel it back to its former greatness. Unfortunately, “great” isn’t quite the word I would use to describe it. There are three types of gamers in this world: the hardcore gamer is generally the teen or twenty or thirty something that is awake at 4 AM blasting away his or her buddies in Modern Warfare 2; the casual gamer…

It’s that time of the year again, folks! No no – not the new iPhone. It’s time for E3, gaming’s most important conference, where Microsoft, Nintendo and Sony announce their latest hardware, games and services. Fanboy battles will rage, marketing execs will boast – but if all goes according to plan, gamers will find out what will dominate their time over the next few months. Microsoft What We Know: Expect Microsoft’s big push to be about Natal. Everything we’ve heard from the Redmond-based company so far has suggested that this isn’t just another peripheral – it’s essentially a console relaunch….

Though it may now be hard to remember, there was a time that Sony was the company that led the tech world. Sony, after all, were the people who helped bring us the Walkman and the CD player. For years, the Sony brand was synonymous with cutting edge technology and sophisticated design. But while Sony are still a powerhouse in the world of tech, it’s now common knowledge they are no longer its leaders. We all know why: their commitment to closed, proprietary technology hurt them immensely in the internet age and now, other more web-savvy companies dominate our  new media world. Apple are now the go-to…

Have you ever wished your pet could talk? What deep, philosophical thoughts would they express, how they would proclaim their deep and undying love for you and everything you are? Turns out they might just tell you that their food tastes good. Sony Computer Science Labs has demonstrated a system which they call ‘lifelogging for cats’, and sadly, it’s exactly what it sounds like. Kitty wears a device around its neck that picks up information about what the cat is doing, and sends the information to Twitter. If Fluffy is eating, walking or sleeping, this thing knows about it, and sends one of eleven…

Sony has announced today that it has just developed a hyper-flexible color OLED display that can be wrapped around a cylinder as thin as a pencil. The display is thinner than a strand of hair at 80 μm-thick with a 4.1 inch, 121 ppi, and Organic Thin Film Transistor (OTFT) full color OLED display. To create this display Sony developed OTFTs with an original organic semiconductor material with eight times the current modulation of conventional OTFTs. Using these new technologies, Sony has successfully demonstrated the worlds first OLED panel which is capable of reproducing moving images while…

Wearable tech is all the rage in tech concepts right now. With the technology to achieve truly portable, wearable technology just out of reach, it’s fun to imagine what we could be using in as little as five or ten years as computer interfaces. Two major technologies are being touted as the big enablers of wearable computing: Flexible, affordable OLED touchscreens and holographic screens. This concept has them both, and then some. The wristband is bulky but has a full wraparound screen, and can be laid flat with a pop out keyboard and holographic display projected above. The only strange thing…

I want to make clear that I don’t dislike Sony, but you have to admit, this could be called a dick move. To help usher the 3D craze into our living rooms, the tech giant is launching a campaign featuring ‘fake’ 3D, intended for 2D televisions. “Do not adjust your set”, says the ad, before douchily (if that wasn’t a word, it is now) suggesting “maybe it’s time to get a 3D TV”. Ad agency Anomaly, who produced the campaign, are unsurprisingly unapologetic. Said Paul Graham, co-founder of the agency: “Unless you give viewers a bit of a jolt, a wake up, if you can’t make a serious impact then it is just another…

When you purchase a new car these days, a lot of companies offer potential buyers incentives like money back for their old vehicle or other trade-in options. Sony has jumped on the bandwagon and started a new ‘scrapping’ program to try and create added interest in their products, as well as cut down on the amount of TVs and other electronics are left in landfills. Sony is going even further with their new campaign – old items don’t even have to be made by Sony. That’s a pretty sweet deal. Take in any worn out, old, or not working electronic and have cash to use toward a new purchase. Accepted items include…

The time has come for all of us to start saying our goodbyes to the floppy disk. Sony made a statement saying that in March 2011 it will no longer be selling the 30-year-old floppy disk in Japan. Earlier in the year, Sony had stopped selling floppy disks in many international markets because of decreasing orders and competition from other storage systems. The demand for floppy disks started to decline in 1998 when Apple didn’t include a floppy drive in the G3 iMac computer. Because of that many different companies have stopped their support for floppy disks. Dell Computers stopped in 2003 and PC…

At any point over the last year, you could be forgiven for momentarily thinking the sheen had come off Apple. A slew of criticisms arose, of the kind that would have severely damaged most companies. Among them: the App Store has been widely critiqued for its closed nature and arbitrary approval process. Apple has been slammed by Adobe and others for refusing to incorporate Flash, and instead trying to kill it in the process. To make matters worse, many have spoken out against Apple’s obsession with secrecy, blase approach to workers’ rights in China or their notoriously uncommunicative nature….