Posts Tagged ‘sparrow’

sparrow posts
Weird birds together: Google and Sparrow

Weird birds together: Google and Sparrow

The news of Google’s purchase of the 5-person Sparrow team struck me as a bit odd. Sure, they’ve done some great things in email with their native iPad app, but the concept that they were purchased “to bring polish, ‘beauty’, and ease of use to all of its Gmail experiences” isn’t jiving. Google has been in email for a long time now and they have a lot of really smart people working on it. It wouldn’t be hard to reverse-engineer anything that anyone is doing in email (it’s not rocket science, after all). Why buy a team? Some would say it’s a value-buy; $25 million is a drop in the bucket for the Mountain View…

Keep up to date with all the latest content by subscribing to one of our newsletters below. Weekly Digest is sent once a week with the most popular posts in the past 7 days, while the Daily Posts newsletter is sent once a day with all the posts published in the past 24 hours. No spam.

 
SUBMIT A TIP
Have a great bit of news to share with our readers? Use the form below to submit it to our editors. You may submit any tip that you wish anonymously, but if you wish to get a reply from us, be sure to include your email. Thank you.
Message:
Name (optional):
Email (optional):
2 + 2 =