There's no longer a doubt: Facebook is making free marketing on pages less powerful
In hindsight, it’s easy to see that it was only a matter of time. Facebook has been such an amazing marketing tool for businesses for a couple of years now, allowing effort and proper strategy to circumvent spending money on the platform. If a business worked hard and applied the proper techniques, they could perpetuate a formidable marketing strategy that helped with branding, drove traffic, and sparked engagement. Facebook fixed that last month. Page administrators started noticing their statistics fading. In some reports, the drops were dramatic, chopped down to a third or less exposure…