The iPhone world has been getting more crowded over the last year and Sprint has been on the tail end of exposure with the original AT&T and Verizon dominating the iPhone market. Sprint hopes to make a splash with the next variation by continuing to offer unlimited data plans, even if the next iPhone is 4G LTE as expected. “Frankly, it’s a marriage made in heaven,” said CEO Dan Hesse. “We’re clearly attracting customers from our competitors.” It could be the difference between success and failure for the 3rd largest provider of both iPhone service and US mobile service in general. They just released…

The unraveling of the AT&T merger with T-Mobile was not entirely bad for the fourth largest mobile carrier in the US. They get $3 billion. It isn’t enough to keep them afloat for more than a year or two, but it does buy them time to find someone else. It gives them time to formulate a plan-B. Unfortunately, they don’t know what plan-B is for them. It was shortsighted of Deutsche Telekom to go into this without a plan-B. Putting all of one’s eggs in a single basket makes no sense when so much as at stake. The company has to regroup quickly. First, they have to make themselves valid by improving the infrastructure….

There are two signs that point to a company entering into “desperation mode”: big cuts and big investments. Big, risky investments often signal prosperity at large companies, but they can also mean the exact opposite as companies try to buy their way out of bad situations and stagnant balance sheets. The latter seems to be the case with Sprint, a company that is committing a lot more money than they plan on bringing in over the next couple of years. First, there’s the iPhone. While the initial announcement that Sprint was getting the iPhone was met with glee, the decisions they’ve made since them…

The big gamble starts October 7th. Sprint just updated their website with an advertisement for pre-orders on the iPhone 4s. Eyes of the tech world and Wall Street will be watching the pre-order numbers closely as Sprint has “bet the farm” on the iPhone; their plans to buy 30 million iPhones over the next 4 years for $20 billion has already worried investors and drawn criticism. Editorial Note: As we recently mentioned, their ability to take a piece of the iPhone market from Verizon and AT&T hinges on their ability to promote their unlimited data plan as a differentiator. The ad, pictured above,…

There is little doubt that when Sprint begins servicing iPhones, current Sprint customers will switch to it. The real question that must be answered to determine Sprint’s long-term future is whether or not they’ll get conquest sales from Verizon and AT&T. Rumors have been circulating about unlimited data plans since it was first discovered that Sprint would be getting the iPhone. Many believe it’s the only way they can turn this into a successful move; investors are already worried. They need a big win or the gamble they’ve made by betting so much on a successful iPhone could crush the company….

One might think that AT&T was expecting Sprint to file suit against their plan to buy T-Mobile based upon the speed of the response. With a very aggressive style and stance, AT&T had choice words for their competitors and the attempt to block the formation of a super-cell-provider: This simply demonstrates what we’ve said all along – Sprint is more interested in protecting itself than it is in promoting competition that benefits consumers. We of course will vigorously contest this matter in court as AT&T’s merger with T-Mobile USA will: help solve our nation’s spectrum…

Just in case the United States Department of Justice is unsuccessful in their bid to stop AT&Ts attempt to purchase T-Mobile, Sprint has joined the fray by announcing a lawsuit of their own. As predicted, the roadblocks are coming up from every possible direction. “Sprint opposes AT&T’s proposed takeover of T-Mobile,” Sprint litigation VP Susan Z. Haller said in a statement. “With today’s legal action, we are continuing that advocacy on behalf of consumers and competition, and expect to contribute our expertise and resources in proving that the proposed transaction…

Whether it’s a reality or simply another example of the fast-turning iPhone 5 rumor mill, it’s news either way: Sprint will be getting the iPhone 5 in October according to WSJ. The nations’ third-largest wireless service provider would be the third to receive the iPhone after Apple launched with AT&T in 2007 and brought in Verizon this year. It may also be enough to save the company from being crushed under the weight of Verizon and an AT&T/T-Mobile merger. This poses a new question for current and future iPhone fans with AT&T and Verizon going to tiered pricing. If Sprint holds true…

Rumors by an anonymous source reported by BusinessWeek are revealing that two of the top four U.S. wireless providers are considering a merger. This would combine the third- and fourth-place wireless carriers into one entity and could give both companies a fighting chance against the likes of AT&T and Verizon. It would impact consumers heavily and reduce competition in the States further. If true, the first question is over the value of T-Mobile USA. While Deutsche Telekom might be interested in selling the entity, getting what they believe it is worth might prove to be difficult: T-Mobile…

Welcome to the United States of America, where mobile service providers continue to rape our wallets whenever they get the chance. The latest perpetrator is Sprint, who — on top of charging an extra 10 dollars for 4G access to improve the network — has decided that everyone should be charged an access fee of an extra $10 dollars for “premium” 3G access. Now I’m not going to claim to understand how these mobile carriers can be making millions of dollars, yet I can’t receive but a signal from one of these carriers (Verizon) where I live; however, I do know that if these costs are rising when the networking…