Ramblings of an adman: Guinness pint glass QR code makes the bar scene a little more social
It seems that BBDO New York has come up with another way for bars to become a different kind of “social”. As I opened Mashable today and saw one of my favorite things, a pint of Guinness, intertwined with a symbol of the digital age, the QR code. We all know that people flock to the local watering hole to relieve stress from work or meet up with friends to talk about what’s new in their lives. The type of social scene at a bar can often determine its patrons and vice versa but either way, people go to certain bars because they either want to socialize with their friends or meet new people. The capabilities…