Posts Tagged ‘Super Bowl advertising’

Super Bowl advertising posts
The real takeaways from the Super Bowl social media debate

The real takeaways from the Super Bowl social media debate

There’s a minor journalistic debate currently happening surrounding the marketing, particularly how social media played into the Super Bowl ads, that is happening right now between Matt McGee and Bobby Grasberger. McGee said that Twitter was the big winner amongst social media sites as he claims that 50% of the ads included mentions of Twitter. Grasberger says that only 3 of the ads mentioned Twitter with the others using hashtags which can be used on multiple platforms. In ways, both are correct. In other ways, they both missed two of the bigger points. First, it’s clear that businesses can…

GoDaddy

GoDaddy's first Super Bowl ad is a little less sexist than usual. A little.

GoDaddy has built a name for itself through elephant-shooting CEOs, SOPA support, and sexist television ads that depict women in ways that are supposed to make men salivate before running to their computer to register their domain. The first ad that has hit the web for this year’s batch of Super Bowl commercials is less sexist than normal. Yes, there are beautiful women, but much less skin than we’re accustomed to from the registrar. The initial idea of the ad is pretty clever. It shows several men from around the world who apparently have the same idea. One man ends up acting on the idea and is thus…

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