The real takeaways from the Super Bowl social media debate
There’s a minor journalistic debate currently happening surrounding the marketing, particularly how social media played into the Super Bowl ads, that is happening right now between Matt McGee and Bobby Grasberger. McGee said that Twitter was the big winner amongst social media sites as he claims that 50% of the ads included mentions of Twitter. Grasberger says that only 3 of the ads mentioned Twitter with the others using hashtags which can be used on multiple platforms. In ways, both are correct. In other ways, they both missed two of the bigger points. First, it’s clear that businesses can…