Posts Tagged ‘Super Bowl’

Super Bowl posts
3 rules about powerful trolls that every publicist must know

3 rules about powerful trolls that every publicist must know

The internet didn’t create trolls. It made them more widespread because it made being one easier. There are many publications that make a living by trolling and, despite what some would say about the practice, it really isn’t that big of a deal. You know that when you go to popular publications like Buzzfeed, Gawker, or Techcrunch, there’s a good chance that they’ve recently published something that was intended to make fun of the actions of others. They’ve even been known to troll themselves. There’s definitely a place for it on the internet and it can be both lucrative as well as informative. I…

The real takeaways from the Super Bowl social media debate

The real takeaways from the Super Bowl social media debate

There’s a minor journalistic debate currently happening surrounding the marketing, particularly how social media played into the Super Bowl ads, that is happening right now between Matt McGee and Bobby Grasberger. McGee said that Twitter was the big winner amongst social media sites as he claims that 50% of the ads included mentions of Twitter. Grasberger says that only 3 of the ads mentioned Twitter with the others using hashtags which can be used on multiple platforms. In ways, both are correct. In other ways, they both missed two of the bigger points. First, it’s clear that businesses can…

GoDaddy

GoDaddy's first Super Bowl ad is a little less sexist than usual. A little.

GoDaddy has built a name for itself through elephant-shooting CEOs, SOPA support, and sexist television ads that depict women in ways that are supposed to make men salivate before running to their computer to register their domain. The first ad that has hit the web for this year’s batch of Super Bowl commercials is less sexist than normal. Yes, there are beautiful women, but much less skin than we’re accustomed to from the registrar. The initial idea of the ad is pretty clever. It shows several men from around the world who apparently have the same idea. One man ends up acting on the idea and is thus…

Most Car Ads Sucked During Super Bowl: But Not These Three

Most Car Ads Sucked During Super Bowl: But Not These Three

As I witnessed my Pittsburgh Steelers fall to the cheese heads, I couldn’t help but be sullen throughout the night. But at least there is something good I can claim: not all of the car commercials sucked during the Super Bowl. Most of them sucked, I admit (especially the Hyundai ones), but not all of them. Three, in particular, stood out above the rest. “The Force” by Volkswagen came out on top, featuring pint-sized Darth Vader too. It currently has 20.98 million hits on YouTube. Eminem set the tone for Chrysler in “Imported From Detroit.” It currently has 3.72 million hits on YouTube. Volkswagen…

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