Apple takes another crack at invading the living room by dealing with cable operators
An unwillingness to “sleep with the enemy” may be behind cable companies’ reluctance to deal with Apple, but that isn’t stopping the Cupertino tech firm from trying. Their latest round of talks with various entertainment brokers would give their set top box the ability to integrate traditional cable feeds. It’s a matter of compromise. Apple has been trying for years to break into the television industry, even contemplating licensing content directly and competing with cable operators. If you can’t beat ‘em, join ‘em… The walled-garden of the television industry has long been reluctant…