There seems to be a lot of surprise surrounding the amount of personal data that is being used by websites and social networks, as if all of a sudden this is new. Yes, Facebook in particular has received a lot of flak for its secrecy of using personal data for Marketing and Advertising purposes. The secrecy should be more upsetting than the fact that in this instance, Facebook uses personal data to substitute for dollars. Many ask why… the answer? Facebook is a business. As much as we (the users) like to think that Facebook is ours and arguably, we have helped build Facebook, since it is after all, a…