For all the talk of a reading revolution and Amazon, Sony and now Apple are creating, all of this new technology doesn’t actually change reading very much. There’s some text on a blank background and – well, that’s about it. But a new concept developed by Swedish firm Tobii Technology promises to change all that by turning the tables on the reader – in this case, the book reads you. By using a combination of web programming languages and a tracking camera, what Tobii Technology call Text 2.0 actually tracks your eye movements to see what you are reading. Focus on a word for a while with a screwed-up face…