Oh, the regrets. Things happen. We start heading down the wrong direction and suddenly we find ourselves in a bad place. What am I talking about? Facebook pages. Most businesses have them. Most businesses are doing them wrong. Some have done them so wrong in the past that it’s better to start from scratch. As much pain as that may cause, the alternative is worse. The way that the EdgeRank algorithm works combined with the improved effectiveness of Facebook advertising make it necessary in some cases to dump a page and start over. Having too many low-quality Facebook fans can hurt your chances for…

  Small businesses need websites. But not just any old website will work. Try to avoid these 10 Web design mistakes so your site will help your business succeed instead of slowing it down.   1. Poor navigation tools Your site’s visitors need to know how to find information. Without good navigation tools, that’s nearly impossible. Make sure that you divide your content into sections that visitors can identify easily. Ideally, you want a site that branches from big ideas to small ideas. Your homepage identifies your business and who you are. Then links within the page take the visitor…

Quick, what’s your Twitter handle? What’s your Facebook profile URL? What’s you Google+ address? You were probably able to answer the first two questions. The third one is a mystery to nearly everyone. Sure, it’s easy to find you, particularly if you have a not-so-common name. Just search for their name on Google and if they have an account it should be prominently displayed, assuming they’re using it regularly. Internally, all you really need is their name and a rough idea of what they look like to find them. Too hard. We should be able to tell people where to go. We should be able to put it on a business…