10 small business web design mistakes to avoid

  Small businesses need websites. But not just any old website will work. Try to avoid these 10 Web design mistakes so your site will help your business succeed instead of slowing it down.   1. Poor navigation tools Your site’s visitors need to know how to find information. Without good navigation tools, that’s nearly… Continue reading 10 small business web design mistakes to avoid

A case for posting lots of good content on your website

Content speaks for itself. It speaks for a company. It speaks to the people. Most business websites are sorely short on content. Sure, they have sales content and information about the company, but so few today are actually putting out high-quality content about relevant topics that make their websites more of a resource. Today, people… Continue reading A case for posting lots of good content on your website

For businesses, Facebook should be about what’s happening in the real world

One of the most important lessons you can learn in Facebook marketing for your business is that you can have a much greater impact on your performance online through Facebook by focusing on what’s happening in the real world. Facebook is virtual, but that doesn’t mean it has to focus on the virtual world. Make… Continue reading For businesses, Facebook should be about what’s happening in the real world

Content isn’t king. It’s more like a president.

The marketing adage “content is king” has been around for a long time. In 2013, it appears that both the search engines and social media sites are focusing on content as their driving forces, but in a different way than most understand. Things are changing in the world of internet marketing. Here’s what you need… Continue reading Content isn’t king. It’s more like a president.