Is social media responsible for less E3 involvement?
If you’re interested in gaming or anything technology-related, you most likely have your eyes set on E3 this June. The Electronic Entertainment Expo (E3) is the must-attend event of the year, especially if you’re a company looking to target gamers and investors. However, attendance at these trade shows is diminishing. Social media is taking hold of the industry. Companies are relying on Internet marketing companies to promote games rather than spending the money on attending trade shows. If you’ve been following the news, you probably know that Nintendo, which is arguably the most…