How social media made a kinder, gentler automotive industry

People in the car business have been the focus of more jokes about dishonesty and greed than any other professionals outside of lawyers and politicians. Buyers instantly put up their best defenses when shopping for a car because of horror stories and bad experiences that have been spreading since the 1970s. Thing are different today.… Continue reading How social media made a kinder, gentler automotive industry

Post customer reviews to Facebook in ways that don’t suck

We talked about the way that Domino’s pizza posts customer responses on their Facebook in a clever and effective manner. Unfortunately, most businesses are not in the position to be able to post in the same way¬† whether it’s due to being a localized business or simply not having the brand recognition and customer interaction… Continue reading Post customer reviews to Facebook in ways that don’t suck

Yelp review lawsuit is much more important than most realize

Defamation. Freedom of speech. Honesty and transparency versus lies and coverups. These and other gray matters are all in play in a $750,000 lawsuit filed by a Virginia contractor against a former customer who left a scathing review on review sites Yelp and Angie’s List. If it gets settled in court, the ramifications will be… Continue reading Yelp review lawsuit is much more important than most realize

Yelp reviews are the most valuable “social currency” out there: study

With so much money going into social media as a marketing and branding tool, it’s hard for businesses to discern the true value that their social media efforts are bringing. How much are they really getting when someone posts a tweet about them or mentions them on Facebook? Are they getting real value or is… Continue reading Yelp reviews are the most valuable “social currency” out there: study

Is Yelp spending too much money?

They say you have to spend money in order to make money. The problem for Yelp is that they may be spending too much money compared to what they’re earning. This is common for publicly-traded companies, but in their case they may be spending too much compared to how much they have the potential to… Continue reading Is Yelp spending too much money?

Yelp users are easier to spot than most

There are definite distinctions between users of various social sites. They’re often easy to spot based upon their look (Tumblr), activities (FourSquare), and attitude (Pinterest), but the combination of the three can help us identify Yelp users very easily. Our friends at Flowtown take a humorous look at the Yelp phenomenon and the people who… Continue reading Yelp users are easier to spot than most

Google takes another deep stab at Yelp by buying Zagat

When Yelp denied Google’s $500 million bid to buy them in 2009, many believed that the location/reviews company was positioned to fight the search giant in their niche and win. That has been the case so far, but Google is making strides to change that, including today’s announcement that they had purchased the venerable restaurant… Continue reading Google takes another deep stab at Yelp by buying Zagat

Yelp and OpenTable Partnership Makes Getting Reservations Easy

A new partnership between Yelp and OpenTable will allow the US public to browse restaurant reviews written by users and quickly make reservations within a few clicks without having to jump between websites or pick up the phone. The social review site Yelp, which offers itself as a platform for people to make known their… Continue reading Yelp and OpenTable Partnership Makes Getting Reservations Easy