Facebook is not failing marketers. Marketers are failing to understand Facebook.

A recent survey performed by Forrester and a scathing open letter from Nate Elliott to points to one major and undisputed fact: marketers and businesses are not getting the value they had hoped from Facebook advertising. That much is perfectly clear from the graphic. The reality, however, is that Facebook’s only problem is that many… Continue reading Facebook is not failing marketers. Marketers are failing to understand Facebook.

#Video: Networking society can bring prosperity (in theory)

Money can’t buy you happiness. On the other hand, not having money can make it hard to find the prosperity that often does bring happiness. In this video from Ericsson, the premise is this: if you change the way that the world is networked and allow for ways that those in third world countries can… Continue reading #Video: Networking society can bring prosperity (in theory)

Autoplay video ads still on the horizon for Facebook

Facebook isn’t ready to unveil the video ads that it has been telling marketers about for more than a year. But it’s launching a test to determine the impact of video in user news feeds. Starting tomorrow, a small group of U.S. Android users will be able to see video that automatically plays in the… Continue reading Autoplay video ads still on the horizon for Facebook

Top 5 videos to boost your mood

Everyone could use a lift now and then. YouTube is more than just a treasure trove of silly Korean music videos and animals riding on skateboards. It’s home to some of the most inspirational, mood-lifting material anywhere in the world. Here are five videos that are sure to boost your mood.   1. The Rocky… Continue reading Top 5 videos to boost your mood

3 great programs for editing your videos

Years ago, home videos were a way to document a growing family and relive memories. These primitive, basic videos created at home were about as far as average people could go with their homemade motion pictures. Nowadays, anyone can edit a video to rival many professionally made commercials and movie trailers. The video sharing mogul… Continue reading 3 great programs for editing your videos

Video gaming channels: the hits keep coming

Many opinions on this particular matter surfaced but I’d like to say this to start: I always more about playing video games than watching someone else play video games. I want to be able to experience what’s happening onscreen for myself and I can only get so much of an experience out of what others… Continue reading Video gaming channels: the hits keep coming

Facebook video ads as an alternative to YouTube PPC

A good place for video advertising is YouTube, for the obvious reason that people log on to YouTube in order to watch videos. It does not take Richard Dawkins to figure that one out. However, some people are suggesting that Facebook is the better option for video advertising because it has more users and more… Continue reading Facebook video ads as an alternative to YouTube PPC

Bieber reaches 40 million Twitter followers… kind of

In recent years, social media has become the fuel to boost celebrity popularity. Whether it’s Amanda Bynes tweeting about whom she’s going to sue, or even Bieber himself tweeting his feelings towards Anne Frank, celebrities have made social media into the ultimate popularity tool. Justin Bieber is quite an impressive young man. He started his… Continue reading Bieber reaches 40 million Twitter followers… kind of