Kmart #shipmypants proves that clever and edgy outdoes star power on social media
Kmart has had a tough time in recent years getting attention. They have tried to find success on social media, particularly on YouTube, but in the last year they’ve only had one video get more than 100,000 views. Five days ago, they put up a video that has had more views than the combined totals of dozens of videos they’ve put out over the last three years. This one got a lot more than anything they’ve ever seen. They’ve had videos with UFC stars like Wanderlei Silva and Matt Hughes, country singers like Rascall Flatts and Jason Aldean, and pop stars like David Cook and Demi Lovato. They’ve tried how-to…