For every valid, working app on the App Store, there are two apps that are considered “walking dead” by German mobile analytics firm Adeven. By their count, there are 400,000 apps that do not get downloaded, are invisible to users, and have no ratings. “The reality is there are only a couple of thousand apps that really make some kind of downloads,” Christian Henschel, Adeven CEO, told David Meyer at Gigaom. “This is based on Apple’s closed system — it’s tough to discover those kinds of apps. You don’t have proper search, so the only way to discover new apps is through the top listing.”…

In 2007, there was an emerging social media site that had a modest but growing userbase. It was designed to let users tell their friends and followers what they were doing at that moment regardless of how mundane or personal. The posts on it were comprised of over 90% unlinked statements or questions. It wasn’t very common for people to post links unless it was to an image that helped encapsulate the moment in which they were living. The mainstream explosion of Twitter in 2008 changed the site tremendously. People started flocking in. Celebrities started flocking in. Marketing zombies started…

With Halloween a mere 36 hours away, sightings of unsavoury creatures of all manner will be on the rise, and it’s integral that the ballyhoo caused by their appearance is kept under control. Perhaps the greatest threat of all, though, is zombies. No, really. What, you thought it was vampires or something? Have you seen a zombie movie lately? They can run now, guys. If that isn’t terrifying, you do not exist. If you’re one of those zombie purists who don’t believe zombies can run, you’re going to be among the first to be eaten, and frankly, you just have fun with that. You’re on your own, hero. Luckily…