Like Farmville? So Does Google
Pygmies in the Amazonian rain forest are all well aware of the addictive and widespread Facebook game Farmville, so I won’t insult your intelligence by explaining what it is. However, if you thought you were Farmville’s biggest fan, think again. Google has been been quietly investing in Zynga, the developers behind Farmville, to the tune of around $150m. Zynga has also been building venture capital from a number of other firms, including $150m from Softbank Capital and $180m from Digital Sky Technologies. What does Zynga plan to do with all this capital? How could they possibly become more pervasive…