Even though Apple may claim to be the most valuable company in the world, it hardly spares the company from courtroom drama and tariff troubles. Today, Apple finds itself facing what could only be described as bad news at the moment. It’s battling one moment against legal accusations of evading App Store rules, and the next, analysts are trimming target prices as new import tariffs emerge. Earnings are just around the corner, and investors are wondering what is next for Apple.
Shares of Apple dipped down late Wednesday as the tech giant finds itself in a double bind-courtroom heat and geopolitical tariffs. Sharp comments were made by U.S District Judge Yvonne Gonzalez Rogers against Apple for supposedly dodging a significant part of a 2021 antitrust injunction related to its App Store. Meanwhile, analysts are lowering their expectations ahead of the earnings report, citing the new tariff concern and uncertainty about demand.
Judge’s Patience
Judge Rogers on Wednesday, emphasized that “This is an injunction, not a negotiation”, after Apple’s partial loss in the legal battle against Epic Games. Although Apple could keep most of its App Store framework intact, it was ordered to allow for third-party payment systems. The judge now claims that Apple complied on paper only and not in actuality.
Rogers wrote in her ruling,
“Apple’s response to the Injunction strains credulity. Apple, despite knowing its obligations, thwarted the Injunction’s goals, and continued its anticompetitive conduct solely to maintain its revenue stream.”
She noted that Apple would continue to charge up to 27% commission, which is a mere 3% short of the Apple standard of 30%, for alternative transaction methods. To top that, Rogers referred the issue to the D.O.J for possible charges of criminal contempt, a rare and serious escalation in corporate litigation.
Apple, for its part, pushed back immediately. A spokesperson said,
“We strongly disagree with the decision. We will comply with the court’s order and we will appeal”.
Meanwhile, the stock market did not wait for the appeal process to play out. In after-hours trading, shares of Apple lost 1.7%.
Wall Street Reacts
If legal troubled waters weren’t already enough to handle, tariffs appear to be hitting Apple from yet another angle. New trade restrictions have been floated by the former president, and analysts are warning of pricing issues, demand being slowed down, and earnings getting eroded.
Barclays analyst Tim Long cut Apple’s price target to $173 from $197, maintaining a sell rating, which points towards troubles in the second half. Loop Capital’s Ananda Baruah also cut his targets downwards to $215, from $230, given soft iPhone supply-chain data and overall demand concerns.
Raymond James analyst Srini Pajjuri echoed those concerns but retained a more bullish stance, lowering his target to $230 from $250 while maintaining an “outperform” rating. He warned that tariffs could trim 8% to 10% off Apple earnings per share unless the company raises prices, which could further dampen demand.
Pajjuri states,
“Our base case is for Apple to raise prices in the U.S., which will likely lead to some demand destruction.”
Regardless of the concerns, Pajjuri views“unparalleled ecosystem” and “double-digit services growth” as a compelling case for a long-term investment.
Upcoming Earnings’ Pressure
All focus is now on the earnings report of Apple for the second quarter of the fiscal year, which will be announced on Thursday after the market closes. Analysts expect earnings per share of $1.62 on revenue of $94.25 billion, both modest improvements compared to the same period last year.
However, in view of all this legal turmoil, speculation on tariffs, and prospective price increases, it is possible that a robust earnings print might not be sufficient to soothe the excitement of investors. For Apple, the upcoming months could be very challenging, as the company goes through a lot of regulatory pressures followed by global trade uncertainties and rising demands for AI innovation.
The ruling at the App Store reflects Apple’s own monopoly over its ecosystem while raising doubt over the possible imposition of further tariffs that can cover the global supply chain even more in uncertainty. Yet, these issues could not overshadow the tremendous power of Apple’s brands, cash reserves, and services sector. Should investors then consider this as an opportunity to buy or as a warning of rough times ahead for the iPhone maker? With earnings expected to drop any day now, conveying a message much stronger than merely positive figures will become necessary for Apple, the company will need to formulate a strategy to show Wall Street that it can endure intensifying pressures.
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