Apple Music is a decent product, but it’s not even close to being the game-changer that competitors in the music streaming industry feared it would be. In fact, aside from its curated playlists, there’s little reason for anyone to use the service over something like Spotify. While Apple has denied the rumors that it hasn’t been able to retain Apple Music, users, the company still admits that it has a lot of work to do in order to improve the service.ย
Apple has โa bit of homework to be doneโ to improve its Apple Music streaming service, the companyโs international iTunes boss has said.ย Apple Music launched in June as a rival to Spotify and while it has been praised for its curated playlists it has been criticised over its user interface and bugs affecting peopleโs existing iTunes libraries.ย โThereโs a lot of work going into making the product better. Our focus is on editorial and playlists, and obviously we have teams all around the world working on that, but weโre also adding features and cleaning up certain things,โ Oliver Schusser, vice president, iTunes International, told the Guardian.ย โApple Music Connect is growing big-time with more and more artists connecting to their fans, but we still have a bit of homework to be done for the rest of the year.โย Asked about criticisms of Apple Musicโs usability โ which has seen users complaining of corrupted libraries and unintuitive interfaces โ Schusser said: โThe product is always our priority, and we are getting a lot of feedback. Remember, this was a very big launch in 110 markets instantly, so we get a ton of feedback. Weโre obviously trying to make it better every day.โ he said.