Two Takes Balanced

Google acquires Israeli security startup SlickLogin

via Mashable
2 min read
Feb 16, 2014
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TECHi's Analysis

74 words

Google is acquiring the security startup SlickLogin less than two months after the company was officially formed. The company only began developing its product last August, presented it at the TechCrunch Disrupt conference in San Francisco in September and officially formed the company in December. Zelig, the Tel Aviv-based company’s CEO; Galili, its vice president of technology; and Kabeli, who heads research and development, will be joining Google’s development center this week.

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Mashable's Report

142 words

Google acquired SlickLogin, an early-stage Israeli startup that had been developing alternative web-login options, the company announced Sunday. Terms of the deal were not immediately disclosed. Started by three graduates from the Israel Defense Forces, SlickLogin was working on a way to let users log in to particular websites on their computer by holding up their phones in front of it. The startup, which was less than 6 months old, had yet to release a commercial product or raise funding. “We set out to improve security while still making it simple for people to log in,” SlickLogin’s founders wrote in a statement on its website. “Today we’re announcing that the SlickLogin team is joining Google, a company that shares our core beliefs that logging in should be easy instead of frustrating, and authentication should be effective without getting in the way.”

TECHi's Verdict: Balanced

TECHi weighs both sides before reaching a conclusion.

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