Google and Audi have partnered up to put Android inside cars and will announce the tie-up ad CES 2014. Android will power an in-car entertainment system for that automaker, which will run on hardware built directly into the car rather than your smartphone. The collaboration will also involve NVIDIA, and such a system would give you access to the same navigation, entertainment and communication functions available on your handheld device.

Technology giants Google Inc. GOOG +0.08% and Apple Inc. AAPL -0.68% are about to expand their battle for digital supremacy to a new front: the automobile. Next week at the Consumer Electronics Show in Las Vegas, Google and German auto maker Audi AG plan to announce that they are working together to develop in-car entertainment and information systems that are based on Google’s Android software, people familiar with the matter said.