Despite its mixed reception, Google still has high hopes for Google Glass. The tech company is trying to make Glass more than just a ‘niche product for nerds’.

Google is pretty high on the potential for Google Glass to be a revolutionary product but the company seems to realize that its computerized headset has an image problem since it’s already become the target of ridicule for late-night comedians. With this in mind, The Wall Street Journal reports that Google is thinking outside the box to make Glass a desirable mass market product and not just the “niche product for nerds” that it might well become.